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The Impact Of Covid-19 on Ghana Women’s Football

The Ghana Women’s Premier League had a successful first round before it came to an abrupt end due to the spread of the global pandemic. The pandemic upended all national female sporting activities, a substandard act that affected sporting fixtures. Covid -19 has since then had an impact on the sporting value chain thus; the female players, the teams, the leagues , club owners , fans and the media at large responsible for the broadcasting of the games.

Football is a sport which monetizes differently across the globe, in Ghana, the female football clubs were now being kept on their toes after going through successful branding that helped in attracting more spectators to the games. Though no match day income was gained through ticketing this season,the clubs and the entire female football body were making preparations for that next season .

Last season was ended on the basis of Anas exposé and this season on Covid -19, corporate bodies and sponsorship deals expected in support of the league might never come to pass looking at how inconsistent the two seasons have proven. No brand will like to associate with a league that has been “on and off” for the past two seasons, a struggle which is yet to overcome.

Female players are not in line with every day training as with team trainings; the excitement it comes with and the bond of togetherness to win on. Personal trainings are sometimes overlooked due to stress and the notion of “when the Covid-19 will finally end”.

As women, the natural attraction of men has set in leading to unwanted dealings in these few months till whenever we are free devoid of global pandemic. The risk of gaining weight and untimely pregnancies keep staring in the face.

Hospitality of fans on match days by food vendors who depend on income gained after every game is at stake , causing loss to these breadwinners.

The Ghana Football Association , stakeholders , club owners, and the football fraternity as a whole is acting in line with the measures in control of the pandemic to make progress for football to start again, with high expectation of the whistle to be blown , that’s all that football lovers are waiting on.

Article by Nana Akua Fremah Gyamfi

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