Award winning female taxi driver, Miss Esenam Nyador will on Saturday address hundreds of students of the Ghana Institute of Journalism in a lecture being organised by event planning company, Reflect Global.
Esenam, who won the BBC Prize in 2018, will be the first entrepreneur to deliver the lectures that focus on empowering the youth to look beyond their educational qualifications and economic situation to become a contributory part of the society rather than being employees who will be at the mercy of entrepreneurs.
Themed “defying the status quo”, the maiden lectures by the company is meant to influence the entrepreneurship drive in young ones and how to overcome the difficulties in establishing business in the country.
Under her brand name- Miss Taxi, she will also touched on her personal life as taxi driver with masters degree.
The maiden “#edupreneurship” lectures is one among series of events being held on campus by the simulated company as it prepares for a stiff academic contest with three other companies later this month.
Despite being for academic purposes, the event is expected to have a great impact on students in their quest to become employers
Speaking to the media ahead of Saturday’s grand event, the CEO of Reflect Global, Jacqueline Dzifa Dakudzi urged colleagues to patronise the lectures, describing it as program with “enormous benefit”.
“It’s our maiden lectures with a big brain like Miss Taxi, and it comes with enormous benefit,” she said.
“I will urge all GIJ students and others from campus to participate as it seeks to tell more about what paper you hold you hold as a certificate and the mindset that determines your way of doing things without it.”
The lectures come off on Saturday morning at the school’s lecture hall D4, with many other dignitaries from the business world expected to grace the occasion.
An Award Ceremony
Saturday will see the founder of Miss Taxi Ghana being decorated with the Entrepreneur of the year award for her tough-mindedness in defying all odds in a patriarchal soceity
The award by Reflect Global Hub comes eleven months after being among the 30 females across the world for the BBC Outlook Inspirations award.
“The award is in recognition of her outstanding entrepreneurial spirit and in appreciation of her dedication to inspiring female in entrepreneurship and empowerment, deputy CEO Jerry Richmond Andoh said.
“She blazed a trail and a role model not to only women, but men as well.
“She really fits into everything we at Reflect Global believe in and she is no doubt our Entrepreneur of the year 2019.”
About Esenam Nyador
Esenam Nyador finished her first degree at the University of Ghana In 2013.
She set up a biscuit stall aged 14. Later in life she wanted to become a tipper truck driver but no one from this male dominated industry would train her.
Rather than do the typical thing and send out hundreds of applications in the hope for a job, she decided to start something by herself.
With a strong entrepreneurial streak, paired with a bold personality, she ventured into a traditionally male-dominated industry
She is one of a very small handful of female taxi drivers in an industry that’s almost entirely dominated by men, challenging gender norms, experimenting with new business models, and raising the standard of customer service in Ghana’s transportation industry.